Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
-to-back shifts behind the bar, and gain insights unavailable in a research debrief. If your category is beauty ...
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Jobs | Agency Showcase | Ad creativeThe truth about lying on your CV
17 May 2012 | by Suzy Bashford
Harrington cites research from the Risk Advisory Group, which vets candidate credentials for employers, which ... research from employment-law specialists ELAS reveals that a third of managers admit to lying ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
with more 'conventional' research, but in the meantime we will watch their apparent market impact ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
box, opposite page). Researcher IDC predicts that RTB in the US will grow at a compound annual ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
Friendly' drive, will fall foul of consumer complacency, according to new research...." increasingly elicited responses such as, "I've had enough of green". The research was conducted ... "more worrying green saturation" was taking place. The research recomends companies "take on each ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ... from the researchers is one that's borne out by wider empirical evidence: those in society who live ... of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
despite the negative comments being on a relatively small-scale. 'The idents were researched ...
Reputation Survey: Supermarkets - Tesco needs to come up with the goods
26 Apr 2012
As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...
