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Consumers plan to keep spending on entertainment, study finds

, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found

Opinion-focused sites offer relevant marketing insight

Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users to post videos of themselves pontificating on topics that range from buying a PC to the price of tea ...

The most effective use of star power

for disaster. Technique tips Do Research. To find the right star, use an outside talent consultant ...

NHB centers education effort around new film

, such as farmers markets. The NHB supplied everything from research and recipes to bee facts and honey trivia ... the group has seen the commodity cast in a starring role: The NHB provided research and technical assistance ...

Celebs supporting charities only a good move if authentic

Day, helping to raise money for such causes as the Books for Kids Foundation and the Cancer Research ...

CEO's personal life tricky ground

game. A recent research paper authored by two college professors, Ulrike Malmendier of the University ...

University comms reinforce ‘Baby Einstein' study

Disney Company claimed misrepresented research data on its Baby Einstein DVD franchise....The school insisted the research behind the study, published in The Journal of Pediatrics ... -executed research of all kinds, particularly involving media products and children, Bob Iger, president and CEO ... away from any of the information it had put out surrounding the research. Schwarz said ...

Changing the script

its outreach by conducting research to determine how webmasters and bloggers fit into Blockbuster ...

Reverse product placement at 7-Eleven brings 'Simpsons' to life

and marketing communications director. Peter Kim, senior analyst at Forrester Research, says the Kwik ...

A fresh perspective

commitment to medical research - and to encourage PlayStation 3 owners to participate in the Folding ... realized it could be used to simulate the folding of proteins, an exercise used in medical research ... s Folding@Home project, allowing it to harness the power of their idle machines to assist in research ...

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