McDonald's takes CSR report digital
31 Oct 2008 | by Frank Washkuch
community, high-school and college students researching the topic, and interested members of the general ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeConsumers researching purchase decisions on own, Penn, Schoen study finds
15 Jan 2009 | by Frank Washkuch
with research because TV ads don't provide them with enough information, while 66% had the same complaint about ... developing over the past decade, but we are now at a point where people are researching their shampoo and their toothbrushes." Penn added that research showed that "people who are watching every dollar" spend more time ...
Companies highlight value-based offerings during financial turmoil
28 Oct 2008 | by Nicole Zerillo
integrated effort is based on concerns noted in market research that began in late summer when the company found new products with prices like $5.99 were too high. As we did research, it wasn't just about ...
Public sector/education: bringing science to the masses
13 Aug 2008
people (100,000) to Grand Designs Live 2008. Strategy and plan Research showed prospective visitors ...
DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
is healthcare, thanks in large part to the presence of Johns Hopkins Hospital and its huge research facilities ... and its research facilities have led to a strong Baltimore media focus on biotech and healthcare ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
this for 25 years and our research has been since 1993, we re seeing the spectrum that Mike talked about ... ]ll the way down to in-house printing, shared research and focus groups, all the different hallways that could ... years. The research was done, they said they knew how to solve it, but they couldn t get anyone ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
research with the University of California- Davis, the company discovered kids who had Hidden Valley Ranch ... . The company has done philanthropic work with the Make-A-Wish Foundation, St. Jude Children s Research Hospital ...
Trendspotting keeps firms ahead of the pack
18 Oct 2007 | by Tonya Garcia
trend identification and research experience. Kofman leads the firm s Editorial Think Tank ... , she says, Edelman has a proprietary market research company, StrategyOne, and working relationships with consumer research consultancies Iconoculture and Yankelovich Partners. The firm and its research partners ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
The campaign raised $1.7 million, resulted in a 45% increase in new cardholders, and is considered by many to be the first cause-related marketing program. Many companies have since followed suit, developing programs to support causes ranging from breast cancer research to poverty to education. So ...
Products and Tools this week
15 Oct 2007 | by Tonya Garcia
and Custom Research by the MyEdcals research team. What sort of research do you do? EH: The MyEdcals research team compiles and publishes editorial calendars from over 6,000 publications in the United States ... ago. We research and update our database every single business day, throughout the year. In addition ...
