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ADA taps Mullen to unify diabetes message

The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA. The Alexandria, VA-based nonprofit conducted market research in 2008 and found that many people do not understand the seriousness of diabetes, including those ...

Ogilvy to work on LiveStrong

. Ogilvy will develop additional materials, such as market-to-market research, press materials ...

Medicare and Medicaid work goes to Porter Novelli

is currently working on a cost study for low-income subsidy research its first IDIQ win that will be used ... on an ongoing effort to encourage seniors and their caregivers to research the best insurance plan for each ...

Pfizer reviews PR agencies

reaches through various divisions, from finance and marketing to research and development ...

KKI gets Americans tuned into autism

, like patient care, special education, research, and professional training, it was difficult to know ... research or scientists from the institute. At the same time, Spectrum and KKI s media relations team also ... registries have aided major research advances for other diseases, but no such registry existed for autism ...

Lifetime focuses on matters of the heart in new campaign

is relying on partner groups like the Society for Women s Health Research to provide support for the effort ...

Health PR must adapt to shifting target

press room, ANRs, and sponsored research. Further, the pharmaceutical industry has sunk significant ...

DC proximity lends clout to Baltimore

is healthcare, thanks in large part to the presence of Johns Hopkins Hospital and its huge research facilities ... and its research facilities have led to a strong Baltimore media focus on biotech and healthcare ...

The spirit of generosity

research with the University of California- Davis, the company discovered kids who had Hidden Valley Ranch ... . The company has done philanthropic work with the Make-A-Wish Foundation, St. Jude Children s Research Hospital ...

CDC selects Ogilvy for $3.3m task targeting America's youth

demographic. We have been doing research around the initiative - testing materials, testing messages, doing ...

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