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Panasonic's effort aims to mass market Toughbook

Toughworld campaign following internal and external research that included interviews with customers. We ...

VMS' new 'Vantage' compares ROI of PR and advertising

The system, Vantage, was three and a half years in the making. Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both technology and research professionals to conduct its analysis. Carrying a seven-digit price tag ...

Value of press hits varies by industry, study finds

The agency, and its research subsidiary Context Analytics, analyzed Interbrand's annual rankings ... on the industry. If a consumer was more likely to do research on a product before making a purchase, such as for a ... researcher or buyer, if there is a degree of risk involved in the purchase, they are much more likely to rely ...

Cisco gets animated to boost product awareness

the effort using comic-style vignettes because its market research showed that security buyers enjoy comic ...

Survey shows optimism for social media, digital in 2009

spokespeople (44%) are most likely to be cut from PR campaigns in 2009. Kelton Research helped conduct both ...

Medis hires WS for portable fuel tech launch

from research to the commercialization of our products, said Jose Mejia, Medis CEO. It was important ...

California stem cell research initiative goes to Fleishman

grants for stem cell research, recently chose Fleishman-Hillard for a $115,000 contract to aid...CIRM was created after California voters approved a 2004 ballot initiative to provide $3 billion in funds to state universities and research facilities for stem cell research. Fleishman will provide media monitoring, opinion leader research in the business community, leadership media training ...

McAfee taps Red Consultancy to direct consumer outreach efforts

in the Web space is also linked to third-party research that indicates a growing demand for security features among online shoppers. McAfee used research from a Taylor Nelson Sofres survey that showed 70 ... for consumers, research shows words like expert and trusted ally resonate across its core market, he added ...

McAfee promotes 30-day spam diet

or the stuff from the e-pharmacy? said Dave Marcus, security research and communications manager for McAfee ...

NetApp unveils new branding, strategy

. The company changed its branding after in-depth research found that customers had a high approval of the company and its products, but low awareness outside of its core customers. [The research found that ...

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