CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...
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Jobs | Agency Showcase | Ad creativeJaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Lucre to lobby for improved child travel safety for BubbleBum
10 May 2012 | by Hannah Crown
own research showing nearly three-quarters of parents have stopped or will stop using booster seats ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
professionals in their 20s and 30s who, according to research by Saatchi LA, look for tools to help them share ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
in the research stage, would bring what Moll describes as a '24/7, 365 attitude' to customer service. 'I bank ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
editor-in-chief Fiona McIntosh as a consultant, has axed much of the editorial on its site after research ...
VIDEO: Audi 'believes there is growth in the UK market', says Chambers
10 Feb 2012 | by Ben Hall
customers in their research right through to purchase and aftercare ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
visit only one or two, with the bulk of research conducted online. Audi's UK site attracts one million ...
