Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
: "We know from research that women look to other women for fashion inspiration, and we re tapping ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeEditor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
customers research online before they buy and we want to help them to continue doing so when they are in our ... to research products on the go, they will demand these services and shop at stores which provide ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
unnoticed from now on. Last week it unveiled the results of its 'GenerationYNot!' research, a major study focused on open and optimistic women between the ages of 40 and 60. According to the research ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
also show consumers are researching offline for online purchases when grocery shopping, in the same way as clothing. 'From our analysis, 36% of grocery transactions are researched online beforehand. It's higher ... or video on-site. Maybe they are researching offline shopping. All the data is there, but you have ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
widespread offence to the public and are considered less offensive than TV ads, according to research from...think tank Credos and involved qualitative research through focus groups of mums and dads and an online ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
. According to a research project conducted by Marie Claire , IPC's flagship monthly women's title, the 'New ... . According to the research, this target market of ABC1 women are still feeling good about their lives ... in magazines,' she says. Research shows that friends and family are very important to the New Type A 80 ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
editor-in-chief Fiona McIntosh as a consultant, has axed much of the editorial on its site after research ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
a product and just wants to bustle its way in, then it will fail. It pays to do your research ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research...The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...
