Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeBrand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Freud pitched, but the client has deferred making a decision. According to market research firm ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
-group research showed how important the 'value piece' is to customers. This is not just an altruistic measure ...
Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
continuing to drive penny-pinching habits across every demographic. Yet as Tpoll s research shows, certain ... some disposable income. Tpoll s research, compiled in the UK, 'Youth: Eating Out 2012 Report', shows ... view the occasion more as a treat. However our research also indicates a high degree of guilt felt ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
consumers, according to research...., new academic research suggests that this, too, will need to be improved. According to a soon-to-be published report in the Journal of Consumer Research, broad promises of happiness are too unfocused to influence consumer choice. Building on prior academic research, the authors show that happiness ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...
