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Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Futura Foods calls in Brazil PR to promote Greek cheeses

will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Stella Artois Cidre to launch pear variant for UK market

success of Stella Artois Cidre and the research results we have seen for Stella Artois Cidre Pear, we ...

Marketing spend to increase in 2012, indicates survey

an accurate indication of actual marketing trends in the whole economy. In the FindGood research ...

RKCR/Y&R lands advertising brief for brewers association

towards promoting responsible drinking. Research suggests that beer now accounts for only 40 per cent ...

Brand Manager of the Week: Thuy Nguyen

Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...

McDonald's serves up 'one a day' fizzy drink for kids

-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...

Helen Edwards: Grand incentive to alter pack mentality

US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ... from the researchers is one that's borne out by wider empirical evidence: those in society who live ... of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...

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