29 May 2012
| by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
25 May 2012
| by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
22 May 2012
| by Sara Luker
will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
16 May 2012
| by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
11 May 2012
| by Loulla-Mae Eleftheriou-Smith
success of Stella Artois Cidre and the research results we have seen for Stella Artois Cidre Pear, we ...
11 May 2012
| by Matthew Chapman
an accurate indication of actual marketing trends in the whole economy.
In the FindGood research ...
10 May 2012
| by Anne Cassidy
towards promoting responsible drinking.
Research suggests that beer now accounts for only 40 per cent ...
09 May 2012
Describe yourself in three words.
Enthusiastic, loyal and happy.
What would you be if you weren't a brand manager?
A photographer for National Geographic, or I'd work in consumer research.
What advice would you give someone starting their marketing career?
Work for a brand you ...
09 May 2012
| by Daniel Farey-Jones
-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...
02 May 2012
| by Helen Edwards, PPA, Business columnist of the year
US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ...
from the researchers is one that's borne out by wider empirical evidence: those in society who live ...
of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...