Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....Knapman, senior director, Essential Research ...
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Jobs | Agency Showcase | Ad creativeTess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
As executive chair, Alps will work three days a week instead of her current four, but she will continue to play a key role overseeing the strategy, research and communications output of the organisation. Alongside Alps, Thinkbox's executive team includes managing director Lindsey Clay , research and planning ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
. Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
? Global research Understanding how these devices are being used, how they complement each other ... network of Havas Digital, recently compiled a piece of global research with the explicit goal of uncovering the different use cases around connected devices. The research was designed to enable marketers ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
with online property search and research." There have been reports of financial problems at Bodog in the US. ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
25 May 2012 | by Jeremy King
in The Mail on Sunday's Live magazine is your favourite, and why? Research has proved that 9.58am ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ... on the move." The research was made up of four parts: real-time data capture of the number of interactions; interviews with a small panel of super-users of smartphones; weekly quantitative research, and a quantitative ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
are essential for an innovation to make it from research proposition to consumer heuristic. People looking ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
Announced in Nov 2012: Market research Communications planning Strategy ...
