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Think BR: Innovating in service markets

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... as best practice examples of this, but our research shows that many others are also doing ...

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Marketing spend to increase in 2012, indicates survey

an accurate indication of actual marketing trends in the whole economy. In the FindGood research ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...

The changing values and behaviours of UK shoppers

, according to research from Starcom MediaVest Group.

Starbucks marketer Ian Cranna on changes at the coffee chain

-group research showed how important the 'value piece' is to customers. This is not just an altruistic measure ...

Think BR: Looking at shopper marketing through a new lens

Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today ... massively under-researched in comparison to the consumer. Our work with Ipsos Mori has de-bunked more preconceptions than I m willing to admit. Qual research and shopper labs are where you ll find insight ...

Ikea overtakes John Lewis as nation's favourite retailer

,000 consumers by Verdict Research.

M&S to revamp stores with £500m investment

research company. The retailer is building up a demographic profile of all its stores by using criteria ...

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