29 May 2012
| by Rosemary Bayman and Claire Emes
.
In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ...
as best practice examples of this, but our research shows that many others are also doing ...
25 May 2012
| by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
16 May 2012
| by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
11 May 2012
| by Matthew Chapman
an accurate indication of actual marketing trends in the whole economy.
In the FindGood research ...
26 Apr 2012
As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation.
Last week, the market ...
of the public conducted by global research agency OnePoll
HOW I SEE IT
RACHEL FRIEND, MD, CONSUMER ...
24 Apr 2012
| by Starcom MediaVest Group
, according to research from Starcom MediaVest Group.
19 Apr 2012
| by Gemma Charles
-group research showed how important the 'value piece' is to customers.
This is not just an altruistic measure ...
18 Apr 2012
| by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today ...
massively under-researched in comparison to the consumer.
Our work with Ipsos Mori has de-bunked more preconceptions than I m willing to admit.
Qual research and shopper labs are where you ll find insight ...
17 Apr 2012
| by Matthew Chapman
,000 consumers by Verdict Research.
17 Apr 2012
| by Matthew Chapman
research company.
The retailer is building up a demographic profile of all its stores by using criteria ...