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Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Utility firms least trusted by UK consumers

19 Apr 2012 | by Hannah Crown

Utility companies have the lowest public reputation in corporate Britain, new research has revealed.

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

interpretation by experienced researchers. When used in conjunction with other research methods such as focus groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media monitoring still has a long way to go, however, to conclusively prove its reliability as a market research ...

Vodafone revamps global comms with new hires and City agency

22 Mar 2012 | by Alec Mattinson

Cloke becoming head of comms strategy, planning and research, reporting to Peacock. She was previously ...

ISBA Conference: Mobile can become 'seventh mass media'

21 Mar 2012 | by Daniel Farey-Jones

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

Shift: Marketing to the cocooned consumer

14 Mar 2012 | by Nicola Clark

. Great expectations According to research from the Consumer Knowledge Centre, the cocooned consumer ...

Nokia puts location-based services at heart of smartphone strategy

22 Feb 2012 | by Matt Chapman

. Research in Motion is looking to the BlackBerry7 to revive its fortunes, while Sony is expected to reveal ...

Marketers need to work on loyalty activation, research claims

06 Feb 2012 | by Matthew Chapman

%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research....people find relevant depends on the sector the business is in." Research showed that when people were ...

Virgin Media and BT handed advantage in broadband marketing battle

03 Feb 2012 | by Matthew Chapman

after data from Ofcom's research showed the industry average speed, based on the 10% availability ...

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