Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeSheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
investment? Have the hotels benefitted individually? Our research told us that guests who have free time ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
. He added that initial Visit-England research found 56% of consumers that saw the ad would be more ...
Thomas Cook head knocks Government's 'stay at home' campaign
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Speaking at the ABTA Travel Matters conference today (10 May), Ailles, chief executive, mainstream, Thomas Cook UK and Ireland, claimed that recent research conducted by the tour operator found that taking ... , according to recent ABTA research. Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
consumers with their individual research. Speaking exclusively to Marketing, Johnson said: "We ... for themselves. "Customers don't find researching holidays straightforward they get weighed down ...
'Flawsome' brands will win battle for consumers' hearts
20 Apr 2012 | by Nicola Clark
or experience cannot be guaranteed. According to research from Trendwatching.com, consumers not only recognise ... % of brands ceased to exist, according to Havas Media research. It is vital to embrace honesty in your organisation and in research, understanding how your employees and customers really view your brand. - Own ...
Thomas Cook to extend social media activity
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
research figures for the tour operator showed its destination-led marketing activity, launched in December ...
Brand barometer: UK airlines, which one is most prominent online?
16 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
Entertainment: Tree-top attraction swings to success
15 Mar 2012 | by John Owens
were contacted with feature ideas following research on the merits of Go Ape as an alternative way ...
Airport stories
12 Mar 2012 | by Liz Ross Martyn
Stories is JCDecaux Airport s global research project, conducted in eight markets mostly over a three ... messages: airport media is an influence on our influential audience. Secondly, our research respondents ...
