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From 1930s 'Brand Man' to today: the evolution of the brand manager

. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...

Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Most businesses lack effective single customer view, finds survey

The research was conducted in February by Dynamic Markets among companies with more than 250 ... , but our research shows that many marketers are still struggling to make effective use of the data that their business holds across multiple channels." The research showed that even the group that had an effective ...

AAI axes creative treatment to streamline pitch process

Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment for the pitch and detailed post-pitch research of ideas, AAI is cutting the process down to a maximum of four to six weeks. Four agencies or fewer will be invited to compete, with the initial selection based ...

Agency concern over post-COI plan

Announced in Nov 2012: Market research Communications planning Strategy ...

Digital: Nomophobia drives SecurEnvoy sales

their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...

Russell Davies: Great technology is useless if it's giving people the creeps

to the technologies we all get told about every day for more and better targeting, for more accurate research and more ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

Time after time in research groups, the Foster's audience voiced their desire for Brad and Dan to give ...

It's how you play the game

so, you have to research the background of the issue in question extensively and exhaustively. Your ... and the right tools (such as those from AIMediaComms). You have to have research and monitoring and databases ... based on meticulous research, and the formation of a broad alliance called 'Fair Tax on Flying' swung it ...

Fighting the 'will of the web'

-related issues and other non-communicable diseases. However, without reviews of existing research, commissioning new research and evaluating a range of properly costed and appraised options, many of these go against ... . By cutting through the platitudes and researching the public's day-to-day concerns and expectations, we came ...

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