23 Dec 2011
| by Alex Brownsell
and managing director, group development Martin George, who told Marketing that research among stakeholders ...
22 Dec 2011
| by Nicola Clark
up by 2.6% each, while out-of-town stores experienced a 0.3% increase.
Research from shopper ...
, with a semi-clothed model topping up her tan."
Christmas shopping in numbers
MasterCard research ...
22 Dec 2011
| by Doug Findlay
-launch issues.
For the marketing or research manager trying to diagnose a launch success there is a well ...
and advertising tracking, pre-launch market research, feedback from trade or customer facing staff, and so on ...
.
Clients often lack the time and resources to be able to do this. Market research agencies often lack ...
22 Dec 2011
| by Caroline O'Donoghue and Andrew Blakeley
in between the two. Used in conjunction with other research methods, it can prove very insightful and play ...
21 Dec 2011
| by Ariel Geifman
in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst...":"//docs.google.com/spreadsheet/pub?hl=en_US
MediaMind s research shows that auto-initiated video receives higher dwell rate and click through rate, both ...
impression.
Ariel Geifman, principal research analyst, MediaMind ...
21 Dec 2011
| by Richard Huntington
the research departments that have been rebranded "consumer insight", all the boxes marked "insight" on client ...
20 Dec 2011
| by Staff
.
3. Honda, 'research and development'
Garrison Keiller hones his Midwest folksiness in the cause of those lamentably unsung heroes in the Honda research and development team.
Agency: Wieden Kennedy ...
come up with better stuff. At Honda, we run our research and development team as a separate company ...
20 Dec 2011
| by Maisie McCabe
offers and licensing revenues, research and the commercial department's systems and processes.
The new ...
20 Dec 2011
| by Nicola Clark
was significant. While Research In Motion (RIM), the company behind BlackBerry, rolled out a TV campaign extolling ...
19 Dec 2011
| by Rachel Barnes
moves of Google TV, to the global TV and online research which you are developing alone.'
JONATHAN ...