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Bupa showcases 60-year heritage with latest ads

and managing director, group development Martin George, who told Marketing that research among stakeholders ...

Christmas shoppers drawn to 'theatre' of high street, claims report

up by 2.6% each, while out-of-town stores experienced a 0.3% increase. Research from shopper ... , with a semi-clothed model topping up her tan." Christmas shopping in numbers MasterCard research ...

Think BR: Learning from our failures

-launch issues. For the marketing or research manager trying to diagnose a launch success there is a well ... and advertising tracking, pre-launch market research, feedback from trade or customer facing staff, and so on ... . Clients often lack the time and resources to be able to do this. Market research agencies often lack ...

Think BR: Planning your campaign with social media

in between the two. Used in conjunction with other research methods, it can prove very insightful and play ...

Seven best practices for building a smart ad

in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst...":"//docs.google.com/spreadsheet/pub?hl=en_US MediaMind s research shows that auto-initiated video receives higher dwell rate and click through rate, both ... impression. Ariel Geifman, principal research analyst, MediaMind ...

Think BR: 'Tis the season to obsess about trends

the research departments that have been rebranded "consumer insight", all the boxes marked "insight" on client ...

The Annual 2011: Top 10 radio ads

. 3. Honda, 'research and development' Garrison Keiller hones his Midwest folksiness in the cause of those lamentably unsung heroes in the Honda research and development team. Agency: Wieden Kennedy ... come up with better stuff. At Honda, we run our research and development team as a separate company ...

Northern & Shell promotes Jane Putley

offers and licensing revenues, research and the commercial department's systems and processes. The new ...

Review of the Year: Top 10 marketing mishaps in 2011

was significant. While Research In Motion (RIM), the company behind BlackBerry, rolled out a TV campaign extolling ...

Marketing's Top 10 Quotes of the Year

moves of Google TV, to the global TV and online research which you are developing alone.' JONATHAN ...

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