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Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

set market given John Lewis high-end electronics retail offering. But he claimed he was not in on ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

09 May 2012 | by Loulla-Mae Eleftheriou-Smith

further partnership with Paramount Pictures will see a series of retail promotions, special edition cans ...

HTC 'free-fall fashion shoot' by Mother

10 Apr 2012

The TV work will be supported by digital, social media, PR and retail activity. ...

Marketing speaks to British ice-skating champ about her first brand tie-up

04 Apr 2012 | by John Reynolds

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from ...

Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Adwatch (Feb 15) top 20 recall: McDonalds

15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London

persona led to effective trust and behavioural action. I have worked with a few retail clients over the ...

Orange 'Orange swapables' by Fallon

08 Feb 2012

The integrated campaign was created by Fallon, with direct marketing by Chemistry, retail by Iris ...

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

consumers over its initial retail prices before cutting them for alleged savings....genuine retail prices and could be viewed as an attempt to mislead customers. Follow Matthew Chapman ...

Bolt becomes Branson in Virgin Media speed spoof

13 Jan 2012 | by Sara Kimberley

planning was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It ...

From the inside out

07 Dec 2011 | by Robin Gadsby, Forever Beta

chief executive down to the retail staff....and consumer experience. Everyone from the chief executive down to the retail staff is aligned to a ...

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