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Positive thinking

22 Oct 2007 | by Tonya Garcia

retail campaign, but standing, believing, and giving back. And it s always going to be hard because there ...

Lower-cost PSA options, media training tips, more

08 Oct 2007 | by Irene Chang

implement a pop-up retail front to support a brand or product launch? Pop-ups are, by definition ...

Making the switch

17 Sep 2007 | by Marc Longpre

a former bank into a prelaunch pop-up retail site. The space was an exhibit showing the confusion ...

Virgin seeks to capture stores' appeal in 'Mashup' newsroom

17 Sep 2007 | by Randi Schmelzer

retail site. Tools: SJ first introduced the social-media newsroom to the major outlets that cover ...

Major brands across the board are eager to go back to school

30 Aug 2007 | by Irene Chang

, according to the National Retail Federation. Starting in mid-August, the back-to-school period is ...

Karmaloop strengthens brand push

15 Aug 2007 | by Randi Schmelzer

, already shop on Karmaloop.com, which serves as a one-stop retail outlet for brands including Adidas ...

P&G unveils Febreze to Go

09 Aug 2007 | by Tonya Garcia

magazine, Home and Away . In AAA s approximately 1,100 retail outlets, P G will offer information packets ...

Casio courts youth with new 'YouTube camera'

19 Jul 2007 | by Aarti Shah

. Later this year, major retail stores will also house displays of the cameras to let consumers try the ...

Nordic Ware celebrates Bundt

06 Jul 2007 | by Tonya Garcia

mothers of reporters upon request. Other outreach throughout the campaign included baking clubs, retail ...

Dell launches new outreach campaign

29 Jun 2007 | by Aarti Shah

outreach, expanding the company s retail strategy, and featuring the campaign on park benches and city ...

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