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Nordic Ware celebrates Bundt

06 Jul 2007 | by Tonya Garcia

mothers of reporters upon request. Other outreach throughout the campaign included baking clubs, retail ...

Mayfield lets consumers decide fate of new flavors

02 May 2007 | by Michael Bush

print media in nine cities. More than 884 retail sampling events were held in grocery stores, giving ...

Stop Shops cater to quitters

20 Mar 2007 | by Tanya Lewis

retail channels, Seiffert says. The Stop Shops had diagnostic tools, which offered smokers an objective ...

First & Main builds loyalty using summer concerts

28 Feb 2007 | by Hamilton Nolan

First & Main Town Center, a mixed-use development near Colorado Springs, CO, with retail

Shell mobile marketing effort drives home its fuel message

15 Feb 2007 | by Hamilton Nolan

same," said Shell Retail brand and communications manager Karen Wildman.

Toyota's Tundra launch loaded with PR arsenal

02 Feb 2007 | by Michael Bush

in Orlando, 84 Lumber grand-opening events, Brooks Dunn concerts, and Tractor Supply Co. retail ...

Vista's 36-hour launch eyes average consumer

01 Feb 2007 | by Tonya Garcia

retail event at a Manhattan Best Buy, also attended by Ballmer. Overall, we were looking to do a few ...

Wham-O unveils push to mark 50 years of Frisbee

25 Jan 2007 | by Randi Schmelzer

: traditional media relations. The campaign - which also includes radio giveaways and trade and retail ...

Lyric Jeans wants all to sing the praises of its new brand

14 Dec 2006 | by Lisa LaMotta

fashion media and retail outlets. Company: Lyric Jeans Campaign: Lyric Culture PR team ...

Late night video-game launches cost too much

30 Nov 2006

, overnight queues at retail locations are a PR pro's Shangri-La, providing the dual benefit of ubiquitous ...

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