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TIA wages aggressive initiative on toy safety

22 Nov 2007 | by Michael Bush

to focus more on toy safety at the retail level, she said. A lot has been done. But since it s on ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

retail campaign, but standing, believing, and giving back. And it s always going to be hard because there ...

CDC selects Ogilvy for $3.3m task targeting America's youth

19 Oct 2007 | by Marc Longpre

Boys and Girls Club of America. It will also pursue partnerships with retail outlets and other places ...

NRF sees reward of ongoing dialogue

15 Oct 2007 | by Ted McKenna

Widespread outreach has helped the National Retail Federation earn year-round press interest...National Retail Federation (NRF), which always gets innumerable media inquiries on the state of consumer ...

Lower-cost PSA options, media training tips, more

08 Oct 2007 | by Irene Chang

implement a pop-up retail front to support a brand or product launch? Pop-ups are, by definition ...

New Nielsen Web site eyes young consumers

24 Sep 2007 | by Aarti Shah

consumer packaged goods and retail outlets, Watson added. The content will be also be quantified and used ...

A golden opportunity

10 Sep 2007 | by Ted McKenna

magazines focused on retail and real estate in various markets, such as Tampa or Orlando, with growing ...

Variety of outlets capture spirit of St. Louis

02 Sep 2007 | by David Ward

major companies, such as Anheuser-Busch, Enterprise, Emerson, and retail brokerage Edward Jones. In ...

Mobile marketing reaches fashion shoppers on the go

02 Sep 2007 | by Irene Chang

local area, a new collection or fragrance launch at retail partners, and even discounts. Fashion ...

Public-facing blog aids in Chrysler comeback

16 Aug 2007 | by Michael Bush

he did, at General Electric and on the retail side of Home Depot, can speed up the recovery of The ...

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