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Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012...Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of ...

Think BR: Innovating in service markets

, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos...- which it calls stores - are designed to resemble retail stores: dog biscuits and a 'magic change machine ...

Consumers and their mobile devices

response and engagement levels. The new retail environment requires brands to be active in mobile ...

Think BR: BrandZ shows why technology matters

, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ...

Think BR: Keeping your head above water

a wide range of new services. Retail brands are also undergoing a huge transformation based on ...

Smart DRTV: harnessing a potent mix of mass market reach and data

pop-ups that take you to third-party retail sites or links that enable you to order your pizza provided ...

How social media is removing the barriers between corporate and consumer brands

81,124 62230 18894 (+30%) Real Estate 3,911 1,833 2078 (+113) Retail ...

Think BR: How can brands harness the power of NFC?

, location-based, events/sponsorship and retail. Outdoor advertising will become more directly interactive with ...

Think BR: Using independent brand advocates

independent UK retail blogger Steve Dresser . And this priceless authentic brand advocacy has resulted in a ...

Think BR: Looking at shopper marketing through a new lens

unsustainable. What then is the answer? First, we must acknowledge where we re at. For shoppers and retail ...

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