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HEALTHCARE AGENCY RANKINGS 2002: The hands that feed - Healthcare PR - and in particular pharmaceuticals- was the driver that kept agency heads above water in 2001

healthcare practice, while its other two concentrations - technology and retail - did not fare nearly as well ...

Ogilvy hires three in SF healthcare

, Rosner worked for a SF boutique agency as an account supervisor with clients in retail, real estate and ...

Looks good: Lippe Taylor grabs lifestyle boutique

hoping to pitch for more hi-tech, retail and trend-forecasting business. She added that her goal ...

NEWS BRIEFS

, CA: HomeBase has retained Ketchum/LA to help launch five new House 2 Home retail stores. ...

MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate money, goods and services to charity - But is it worth the effort? Can charity buy a corporate image? Steve Lilienthal investigates

employee volunteering. Only 12% cited giving large sums of money. Optical retail chain ...

MARKET FOCUS AGRICULTURE: PR serves up organic food - Organic food, once a hippie domain, is now a dollars 6-billion industry, and the food giants have noticed. As John Frank discovers, PR plays a big role in that growth

International, a market research firm in Alexandria, VA, estimates the retail value of organic sales today at ...

New Venture adds CVS, First Insight to healthcare arm

eHealthcare practice. CVS, the largest retail drugstore chain in the US, tapped the Portland-based ...

CAMPAIGNS: Product Launch - Dental Dots gives media the finger

and interest in the product and possibly generate retail orders. Finally, Brown s origins ...

Wal-Mart thrusts itself into the irradiated meat market

, the retail giant has been oddly quiet about communicating information about such products, leading..., the retail giant has been oddly quiet about communicating information about such products, leading ...

Healthcare lags behind in customer satisfaction, PR

should look to the retail sector for answers. Too often, the answers to improving healthcare are ...

 

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