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Campaigns: Retail - Netto overcomes 'discount' image

Campaign: Netto - Tackling the stigma Client: Netto PR team: Public PR Timescale: August 2007 to August 2008 Budget: Undisclosed, but estimated at around £50,000 The discount supermarket Netto's days of unexciting stores stocked with unfamiliar European products are gone, so the company asked...

High street retailers Insider's Guide: Who's who in the retail PR wars

With the British Retail Consortium reporting this week that UK retail sales saw their first monthly...Faulkner - Press officer, branches and retail development AGENCIES Rain Communications Fashion, advice ...

Siren picks up MFI account

and brand building for the retail giant. Siren has been briefed to increase the chain's share of voice ...

News Brief: Westfield brings in WPR

CONSUMER: Australian retail group Westfield has brought in WPR to handle consumer PR for Westfield

Technology: Headstream wins beauty shop brief

campaigns for other well-known retail outfits. The agency won a brief from Branson-owned Virgin Books to ...

How has Tesco got away with it for so long?

area of our lives, criticism of the retail behemoth seems to be mounting in volume and variety.

Consumer - Look-a-like guests lead mall's 'royalwedding'

's retail spaces, which had a view of the wedding venue. The opening bid was set at £1, with potential ...

Matalan calls in fashion experts to fight slump

clothes retailer, the Lancashire-based operation has seen sales slide in the recent UK retail slump. Its ...

News Analysis: Retailers mustn't cut back comms

The ex-Safeway corporate affairs chief says the retail sector needs to keep hold of its top...From a communications point of view, the retail industry has seen curious developments of late ...

London's West End in retail push

Westminster City Council is trying to stem the exodus of West End shoppers to out-of-town retail...Many West End shoppers have switched to retail centres, such as Bluewater in Kent and Lakeside ...

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