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Employee marketing engages staff

18 Jun 2007 | by Lisa Ward

No matter what your business - manufacturing, banking, healthcare, retail - figuring out how to ...

All things considered

06 Nov 2006 | by Julia Hood

Dominique Schurman, CEO of Papyrus, a chain of retail stationery stores. "It's one of those things that is ...

On the Scene reorganizes, takes funding

25 Jul 2006 | by Erica Iacono

for cell phones, video billboards, and retail outlets. ...

Channeling the right tools to reach your target

07 Nov 2005 | by Craig McGuire

audiences across the US, surveys the retail, media and product patterns of local-market consumers, and ...

'Narrowcasting' reaps rewards for VNRs

17 Oct 2005 | by Craig McGuire

, strategic placements in broadcast, cable, and site-based media in retail outlets and hospitals." For ...

VSS survey optimistic about PR industry's growth opportunities

15 Sep 2005 | by Hamilton Nolan

. Consumer and retail PR, however, appear to be challenging technology for primacy. The consumer sector ...

VNRs, monitoring, and more

05 Sep 2005

period of time, says Ris' Birnbaum of Zcomm. That same 30-second PSA can also be pitched to a retail ...

Microsoft scores top spot on 2004 Delahaye ranking

14 Feb 2005 | by Erica Iacono

articles about its competitors, Wal-Mart was consistently mentioned as the leader in the retail category ...

 

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