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Sailor Jerry

28 Mar 2012

Behind the dancing hula girl on a bottle of Sailor Jerry spiced rum lie the colourful lives of a ...

Sailor Jerry to launch site

30 Jun 2009

Sailor Jerry, the rum brand, is launching a website and online campaign as it looks to strengthen...Weapon 7, which picked up Sailor Jerry's UK digital account in February following a pitch against Work ...

Weapon7 lands Sailor Jerry account

10 Feb 2009 | by Kate Nettleton

LONDON - Weapon 7 has scooped the UK digital account for Sailor Jerry, the First Drinks-owned rum...development of a new integrated campaign for Sailor Jerry rum, set to break in the spring. The rum brand ...

Sailor Jerry hands digital work to Elvis

06 Nov 2009 | by Jennifer Whitehead

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis as...for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent ...

Branding News: Sailor Jerry rum plots UK roll-out

23 Jun 2004

Sailor Jerry, a Caribbean distilled rum brand, is making its first foray into the UK....labels now feature tattoos, including Hula Girls and Chinese Dancers. Sailor Jerry will be introduced ...

Sailor Jerry to get its first retained digital agency

03 Dec 2008 | by Matt Williams

Sailor Jerry rum brand....new Sailor Jerry website and digital advertising campaigns. The drinks distributor is looking to ...

Sailor Jerry rum appoints Elvis to direct account

09 Nov 2009 | by Joe Thomas

LONDON - Sailor Jerry, the golden rum brand from First Drinks, has appointed Elvis to handle its..., digital and experiential activity with the aim of increasing the number of Sailor Jerry drinkers. Sailor ...

Sailor Jerry plots debut in UK dark spirits category

04 Sep 2003 | by Ravi Chandiramani

Whisky firm William Grant Sons is planning to launch Sailor Jerry, a spiced rum already popular...Sailor Jerry, which is distributed widely across the US, is being test-marketed in several bars in ...

The Week: Digital reviews - Weapon7 wins Sailor Jerry

13 Feb 2009

Weapon7 has scooped the digital account for Sailor Jerry, the First Drinks rum brand, following a

Hotline: First Drinks looks for agency

05 Dec 2008

First Drinks is looking for an agency to handle the global digital account for its Sailor Jerry rum

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