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Branding News: Sailor Jerry rum plots UK roll-out

23 Jun 2004

Sailor Jerry, a Caribbean distilled rum brand, is making its first foray into the UK....labels now feature tattoos, including Hula Girls and Chinese Dancers. Sailor Jerry will be introduced ...

Sailor Jerry plots debut in UK dark spirits category

04 Sep 2003 | by Ravi Chandiramani

Whisky firm William Grant Sons is planning to launch Sailor Jerry, a spiced rum already popular...Sailor Jerry, which is distributed widely across the US, is being test-marketed in several bars in ...

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