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Biggest direct marketing and sales promotion agencies

01 Apr 2008 | by Richard Abbott

promotion agencies. For a full version of the league tables see the 2 April 2008 edition of Marketing...Top direct and sales promotion agencies 2007 Rank Company Gross profit ...

Top 50 sales promotion agencies - part 1

04 Oct 2002

of the industry. "We believe sales promotion agencies will become marketing and communication ...

Top 50 sales promotion agencies - part 2

11 Oct 2002

school sales promotion agencies that occasionally dabble with a bit of trade press advertising ...

SUPPLEMENT: SALES PROMOTION; Agencies of co-operation

26 Sep 1996 | by CATHY BOND

A tougher business climate is leading clients to pick and choose the promotional mix. Agencies need to be capable and flexible to survive, writes Cathy Bond

SALES PROMOTION LEAGUE TABLES: Top 50 Sales promotion agencies 2002

03 Oct 2002 | by ROBERT MCLUHAN

of the industry. "We believe sales promotion agencies will become marketing and communication ...

SALES PROMOTION LEAGUE TABLES: Top 50 Sales Promotion Agencies 2003

02 Oct 2003 | by Robert McLuhan

technique, using copywriters who are trained to interpret research. One major trend among sales promotion ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - What they are saying

09 Oct 1997 | by KEN GOFTON

ROBERT JANES, president, Carlson: I believe the profit has gone out of this industry. Agencies employ well-educated graduates, give them a car, and then charge less for their time than you would charge for a plumber. These companies are not charging realistic fees. They then try to make up the difference...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The agency view/Talking points

09 Oct 1997 | by ROBIN COBB

Rob Gray, Mercier Gray: People constantly ask if we are above- or below-the-line. I believe the line is a fallacy, it simply doesn t exist. Any client who divides his marketing efforts by an artificial construct such as this risks being left behind.

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies

04 Dec 1997 | by KEN GOFTON

For some time, sales promotion agencies have been claiming that they, and other below-the-line...For some time, sales promotion agencies have been claiming that they, and other below-the-line ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - Overview - Promotion based on merit/This

09 Oct 1997 | by KEN GOFTON

promotion agencies. However, there is still no agreement on the best structure. Carlson, IMP, Grey ...

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