SUPPLEMENT: SALES PROMOTION AWARDS; Sales promotion today
09 May 1996
review of the latest Institute of Sales Promotion (ISP) Awards with a curtain- raiser for the ...
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Content
Search results for "Sales Promotion"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Sales Promotion"" again in:
Jobs | Agency Showcase | Ad creativeSales promotion: Festive sales promotion
01 Dec 2010 | by Amy Golding
With consumers cutting back, sales promotion has never been more important than it is this...as mince pies. Barbara Holgate, managing director of sales promotion agency The Big Kick, which ...
SALES PROMOTION: Opposites attract
25 Apr 1996 | by JAMES CURTIS
Integration is all the rage, but James Curtis asks how well sales promotion and direct marketing...Integration is all the rage, but James Curtis asks how well sales promotion and direct marketing ...
SALES PROMOTION: World powers
25 Apr 1996 | by BOB BAYLEY
As clients increasingly think in global terms, Bob Bayley looks at how agency attitudes to sales.... This demands a shift in the way sales promotion has traditionally operated and a change in attitude ...
Sales promotion: Branching out
06 Apr 2005
The need to expand beyond the FMCG sector has forced sales promotion agencies to adopt new...the 50s, sales promotion has been driven chiefly by FMCG brands. But, in recent years, dwindling ...
Sales Promotion: Two's company
01 May 2007 | by Claire Foss
Sales promotion and direct marketing have always overlapped, but recent innovations mean they now...It s no secret that the techniques of sales promotion (SP) and direct marketing (DM) have been ...
Sales promotion: Promoting change
06 Oct 2004 | by Drew Barrand
Digital technology is revolutionising the sales promotion world, as agencies respond to retailer...To stop the rot, sales promotion agencies are integrating their core activity into campaigns using ...
Sales promotion: Thinking afresh
28 Jun 2006 | by Helen Gregory
You've come up with a great sales promotion idea for a food brand that wants a higher in-store ...
Sales promotion leagues
05 Oct 2005 | by David Tiltman
promotion sector is suffering from a bout of insecurity. The awards, organised by the Institute of Sales ...
SUPPLEMENT: Sales Promotion
20 Jun 1996
September 1995, involving 13,000 builders nationwide. Sales promotion played an integral part, with a ...
