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Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

consistent sales promotion programme. This is a year of stabilising. However, in 2013 and 2014 there will ...

Think BR: What does the new experiential marketing code mean for marketers?

10 Apr 2012 | by Jo Farmer

(ASA) and the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code ...

Client confidence down, IPA's Bellwether says

19 Jan 2012 | by Katherine Levy

direct marketing and sales promotion were also marginally up, traditional media was revised down ...

Integration is alive and kicking

07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

could be a total repositioning of the brand values. Any communication tool may be chosen: sales ...

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

aren't thinking "We need sales promotion", but they create marketing campaigns with a sales-promotion ...

Advertising bounces back

24 Nov 2011 | by Mandy Merron

40 direct marketing and sales promotion agencies reported modest growth in gross income but flat ...

Canon fights smartphone threat with biggest sales promotion push

10 Nov 2011 | by Matthew Chapman

dedicated investment in sales promotion, created in response to the rise in smartphone sales which has ...

Catching up with consumers

10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7

consumer." But there are still plenty of TV-advertised sales promotion ideas that seem to be ...

Budgets up but confidence down, IPA's Bellwether says

13 Oct 2011 | by Jeremy Lee

, the survey claims. For the first time in more than four years, all sectors including media, sales ...

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