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STOP PRESS: Institute hires Clareville Communications

TRADE BODY: The Institute of Sales Promotion, the body representing the promotions and incentives

GLOBAL ROUND-UP: News in brief

on the regulatory and communications environment for advertising, sales promotion, sponsorship and ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

hidden audience to PR, advertising and sales promotion agencies. Objectives To raise ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

of sales promotion and advertising agencies have become more involved with CRM. In June 1997 ...

STOP PRESS: CSP bags Tetley’s drawstring launch

CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK...CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

, pounds 1 from each sale of Lledo s charity model van will be donated to the sales promotion industry s ...

 

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