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Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

period with elements of sales promotion, product placement, community, charity, celebrity and social ...

PR Census: How PR roles are changing

20 Oct 2011 | by Cathy Bussey

planning and organisation, sales promotion and publishing and editing were areas that had, and would ...

PR agencies attack Bellwether report for painting gloomy picture

27 Apr 2011 | by Nikki Wicks

) Total -5.1% Media 1.1% Sales promotion -6.8% Direct marketing -1.8% All other (including PR) -11.2 ...

Cadbury 'goo dares wins' by Fallon

18 Jan 2011

sales promotion channels working with Fallon, PrettyGreen, PHD and CMW. Goo Dares Wins kicks off with ...

Technology: The Week in Technology

26 Nov 2010

this month and will be driven by PR, targeted email marketing and direct sales promotion. It will also ...

Public relations sector fares well in Results International's 'Private Plums' survey

18 Oct 2010 | by Mark Banham

mergers and acquisitions internationally since being founded in 1991. Sales promotion agency Simpson ...

PR creates GoodBuzz

15 Oct 2010 | by Graham Goodkind

found ourselves pitching more against ad, digital and sales promotion shops, and not as much against ...

Anne Kendall, Cirkle - Think laterally to add value

23 Jun 2010 | by Anne Kendall, Cirkle

beneficial collateral that delivers optimum results over and above the pure sales promotion route. A win-win ...

Bosses scoff at 'down' trend

23 Apr 2010 | by Gemma O'Reilly

events, recorded a 3.5 per cent fall, while sales promotion and direct marketing budgets were unchanged ...

PR spend revised downwards in Q1, according to latest Bellwether survey

19 Apr 2010 | by Gemma O'Reilly

sales promotion and direct marketing budgets were unchanged. All other marketing budgets were revised ...

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