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Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

period with elements of sales promotion, product placement, community, charity, celebrity and social ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

activity focusing on sales promotion work. These have included competitions to win trips to New York ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ...

It's not all doom and gloom for adland's Big Five

29 Mar 2012

digital businesses such as Digitas and Razorfish, as well as other activities such as sales promotion ...

The Red Brick Road and Goodstuff net Intersnack brief

02 Feb 2012 | by Jeremy Lee

. Intersnack has also increased its focus on experiential and sales promotion activity. Intersnack, which ...

Client confidence down, IPA's Bellwether says

19 Jan 2012 | by Katherine Levy

direct marketing and sales promotion were also marginally up, traditional media was revised down ...

Creme Egg 'gooing for gold' by Fallon

10 Jan 2012

. The campaign also includes digital, PR, events and sales promotion activity. ...

Integration is alive and kicking

07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

could be a total repositioning of the brand values. Any communication tool may be chosen: sales ...

Advertising bounces back

24 Nov 2011 | by Mandy Merron

40 direct marketing and sales promotion agencies reported modest growth in gross income but flat ...

Budgets up but confidence down, IPA's Bellwether says

13 Oct 2011 | by Jeremy Lee

, the survey claims. For the first time in more than four years, all sectors including media, sales ...

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