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Canon fights smartphone threat with biggest sales promotion push

dedicated investment in sales promotion, created in response to the rise in smartphone sales which has ...

Direct marketing and sales promotion leagues 2011

marketing and sales promotion industries have reached a turning point....partner at Partners Andrews Aldridge. In this year's direct marketing and sales promotion agency league ...

Sales promotion: Festive sales promotion

With consumers cutting back, sales promotion has never been more important than it is this...as mince pies. Barbara Holgate, managing director of sales promotion agency The Big Kick, which ...

Think BR: The future of the £26bn sales promotion industry

Brands and retailers are caught in a perfect storm of sales promotion, writes Colin Lloyd...26.5 billion on sales promotion activity, compared with 18.6 billion on advertising and marcoms ...

Direct marketing and sales promotion leagues 2010

marketing and sales promotion industries have reached a turning point...Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ...

Institute of Sales Promotion drops 'sales' from name after 76 years

LONDON - The Institute of Sales Promotion (ISP) is changing its name to the Institute of...from this exercise was that the term "sales promotion" was limiting because of its heavy association ...

Agency Performance League 2010: Direct marketing and sales promotion

little for direct marketing and sales promotion agencies to take cheer from in this survey. The tougher ...

Bellwether: sales promotion budgets see smallest decline since Q1 2008

LONDON - Cuts to sales promotion budgets appear to be slowing according to the latest Bellwether.... However out of these sales promotion spend was cut at the slowest pace since it began falling at the start ...

Isklar appoints WARL as sales promotion agency

LONDON - Isklar, the premium Norwegian water brand, has appointed WARL to handle its sales promotions activity in the UK following a three-way pitch.

Isklar appoints WARL for sales promotion brief

LONDON - Isklar Norwegian Glacial Natural Mineral Water has appointed WARL as its sales promotions agency. The £2m account was previously with now defunct agency Intelligent Marketing.

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