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Back to basics

of Practice, the British Code of Advertising, Sales Promotion and Direct Marketing, the Data ...

Fulfilment: The right partner

promotion raised more than 200,000 for Guide Dogs for the Blind and won the 2006 Institute of Sales ...

Promotion Marketing - New ISP head seeks DM ties

The new chairman of the Institute of Sales Promotion (ISP) wants to see closer relations between

IDMF Show Preview: New directions for the IDMF

Sales Promotion and the Voucher Association have all formally endorsed the show. "If there is direct ...

News Focus: What's new

IF - IF agency has launched, headed up by Brian Rees, founder of sales promotion firm PDP and ...

News Focus: Marketing spend - Top firms make customer retention their priority

continue to be revised upwards, indicating a move away from media adspend and sales promotion," he said ...

International DM: Insight without frontiers

sales promotion in the UK than it is in Germany," says Carsten Boers, CEO and co-founder of mobile ...

DMA: DMA view on ... DM budgets expected to rise

other key disciplines such as main media advertising and sales promotion were revised down. And the ...

Rate cards jog those memory banks

a decade (and here's my memory plaguing me again). What used to be called the Sales Promotion ...

Mobile Marketing: Mobile comes of age

, and the British Code of Advertising, Sales Promotion and Direct Marketing. These collectively advise ...

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