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Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

consistent sales promotion programme. This is a year of stabilising. However, in 2013 and 2014 there will ...

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

aren't thinking "We need sales promotion", but they create marketing campaigns with a sales-promotion ...

Canon fights smartphone threat with biggest sales promotion push

10 Nov 2011 | by Matthew Chapman

dedicated investment in sales promotion, created in response to the rise in smartphone sales which has ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

Football League sponsorship to the fore with its biggest sales promotion to date. It also continued its ...

Direct marketing and sales promotion leagues 2011

30 Mar 2011 | by Kim Benjamin

marketing and sales promotion industries have reached a turning point....partner at Partners Andrews Aldridge. In this year's direct marketing and sales promotion agency league ...

Police watch brand bets on digital to build loyalty

25 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

: "We have created a dynamic sales promotion campaign that will amplify the brand's 'Be Younique ...

PR Agency of the Year: Frank PR

10 Dec 2010 | by David Singleton

and getting 100 Beyonce lookalikes to dance in Trafalgar Square to publicise gum brand Trident's sales ...

Adam & Eve leads 2010 agency winners

07 Dec 2010 | by Gemma Charles

Cartmell captured the sales prom-otion title for the third consecutive year. Elsewhere, sponsorship ...

Sales promotion: Festive sales promotion

01 Dec 2010 | by Amy Golding

With consumers cutting back, sales promotion has never been more important than it is this...as mince pies. Barbara Holgate, managing director of sales promotion agency The Big Kick, which ...

PR creates GoodBuzz

15 Oct 2010 | by Graham Goodkind

found ourselves pitching more against ad, digital and sales promotion shops, and not as much against ...

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