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Is procurement killing marketing creativity?

creative. Umbrella's brief is to support brand teams to maximise their sales promotion budget. It shares ...

Direct marketing and sales promotion leagues 2010

marketing and sales promotion industries have reached a turning point...Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ...

Digital & Direct: McCain hires The Big Kick

McCain Foods has appointed sales promotion agency The Big Kick to its agency roster after a

Marketing Special Report: Bringing brands to life

elements of direct marketing, field marketing and sales promotion but has carved its own niche, thanks to ...

Marketing Special Report: Building relationships that last

. Ben Reed, head of experiential at sales promotion and brand experience specialist Woo, says: 'Digital ...

The week in marketing

pepperoni. - McCain seeks agency McCain Foods is looking to hire a sales promotion agency to add to its ...

Digital & Direct: ReadyBed in digital hiring

bed brand's website, organic SEO and online sales promotion. ReadyBed sells its beds through ...

Marketing's Field Marketing Agencies League Table 2008

agencies are moving into the territory occupied by sales promotion specialists.

Government's 'alcohol code' puts onus on supermarkets and licensees

, chief executive of the Institute of Sales Promotion, expresses disappointment at the mandatory nature of ...

BMB scoops Agency of the Year award

: The Listening Company Field marketing agency of the year: Reach Sales promotion agency of the year ...

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