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CAMPAIGNS: Consumer PR - QBO breathes life into Y2K philately

QBO s campaign is just one part of an integrated advertising, sales promotion and direct marketing ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

of sales promotion and advertising agencies have become more involved with CRM. In June 1997 ...

D&A to raise its specs’ appeal

be backed by sales promotion and a TV advertising campaign which breaks next week. Brook ...

NEWS: STOP PRESS

to pitch against sales promotion firm Amadeus and design company Crammond Lerner and Dickens ...

NEWS: STOP PRESS

arrangements but confirmed a shift in marketing strategy away from sales promotion to more classic PR ...

 

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