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Nissan's soaring sales: the strategy behind the success

consistent sales promotion programme. This is a year of stabilising. However, in 2013 and 2014 there will ...

Sales agencies stake a claim to digital prize

aren't thinking "We need sales promotion", but they create marketing campaigns with a sales-promotion ...

Power 100: 100 to 50

Football League sponsorship to the fore with its biggest sales promotion to date. It also continued its ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

, sales promotion - what do you learn about the various disciplines?

Mazda plans global ad campaign based on heritage

" sales promotion, according to Mazda UK sales and marketing director Mark Cameron, to avert a dip in ...

What marketers really need to know about the credit crunch

with 1990. Tactical pricing and sales promotion activity may serve to draw new consumers to a brand at ...

Ford slashes global adspend after $8.7bn losses

Its marketing spend includes advertising and sales promotion, but not incentives, for all Ford ...

Direct marketing leagues tables show industry convergence

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held..., has put direct and sales promotion agencies in pole position to reap the benefits. The agency ...

SsangYong names new marketing director

marketing director, reporting to managing director Paul Williams. He will oversee advertising, sales ...

Chrysler and Dodge to run July 4 test-drive promotion

Kitchen London, which is Chrysler Group s below-the-line agency, was added to InBev s sales promotion ...

 

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