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Samsung 'Beckham plays Beethoven' by Cheil USA

As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film

Beckham channels Beethoven in Samsung viral campaign

Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester...against a wall of drums. Beckham uses the Galaxy Note, which Samsung is positioning as a mobile and ...

Samsung Olympic spot invites people to 'take part'

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria...The film, created by Cheil Worldwide, features messages from Samsung's Olympic ambassadors and ...

Samsung launches social media hub for Olympics activity

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by...The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s ...

VIDEO: Samsung marketer outlines Hope Relay goals

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand...(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and ...

BlackBerry looks to trump Samsung with NFC campaign

BlackBerry is hoping to steal a march on Samsung by heavily pushing its near field communication...browsing speeds and ability to share music via BlackBerry Messenger. Meanwhile Samsung is planning to use ...

Helen Edwards: How Samsung trumped Nokia

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires...One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

Samsung has announced plans to heavily invest in marketing to promote its next generation Galaxy S...The Samsung Galaxy S III will launch in the UK on 30 May ahead of the Olympic Games and at the ...

Samsung tipped to unveil London 2012 Olympic phone

Samsung, a sponsor of the London 2012 Olympics, is set to launch the latest version of its Galaxy...Samsung is a sponsor of the London 2012 Olympic Games and has already launched a global blogger ...

Samsung overtakes Nokia to become world's top handset seller

Samsung has overtaken Nokia to become the world's largest handset seller, ending the Finnish giant...The news will come as a blow to Nokia, which has failed to keep pace with Apple and Samsung in the ...

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