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Mark Kleinman on marketing and the City: Airlines under a cloud

face difficulties, demonstrating empathy can benefit them in future. Take Royal Bank of Scotland ...

Alan Mitchell on Branding: The information exchange

system, although such systems are currently being introduced for Scotland and England. ...

New musical success

delivers tangible, long-lasting results.' Henry Scotland, joint managing director of experiential and ...

Direct marketing and sales promotion leagues 2010

Scotland, Carphone Warehouse, Lexus EHS 4D Group Founded 1986. Chairman Terry Hunt, CEO Matt Atkinson ...

Among the contenders

IBM IBM at Wimbledon 2009 Royal Bank of Scotland ...

Andrew Walmsley on Digital: You get what you pay for

England and Wales, but none yet in Scotland. It plans to open at least a further 20 stores every year ...

Beyond digital

. Last year Subway, Royal Bank of Scotland and Virgin Trains were among a number of brands that used the ...

Andrew Walmsley on Digital: Free your data

school in Scotland. It has always been a fascinating resource, but, while you could download the ...

Sector insight: Lager

drink for 10'. Minimum pricing has also been discussed, particularly in Scotland, but so far rejected ...

The week in marketing

six-pack 4. Scotland's BrewDog brews Tactical Nuclear Penguin, the world's strongest beer, with 32 ...

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