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Digital Essays: Where next for search?

search marketing for branding purposes and to drive purchases offline: marketers now appear to be ...

Digital Choice: Guinness 'Hands'

Guinness ads have much to live up to, and as someone with a long-standing admiration for the brand, I was intrigued by this latest offering. Thankfully, 'Hands' doesn't disappoint. The site, an interactive spin-off from its TV sister, is all that Guinness ads should be: quirky, fun and appealing to...

Search marketing: Safety catch

Search marketing can offer a vital link between consumer and brand, but a lack of regulation is...stop when it comes to looking for a brand online, and spend on search marketing grew by 84% in 2004 ...

SMEs embrace search marketing

the UK's biggest specialist motor insurance providers, has used search marketing on the Microsoft ...

Search marketing: Search strategy

. Nick Hynes, CEO of search marketing company, The Search Works, whose credits include launching Air ...

The Revolution Search Marketing Report sponsored by Yahoo!: Web search focus will build brands

's web site through search after seeing its ad offline. Looking to the future, Yahoo! Search Marketing ...

Twentysix launches search marketing division

LONDON - Digital agency Twentysix has launched an in-house search marketing division, headed by...Twentysix Search will offer a full range of search marketing services including search engine ...

Conference preview: Lucrative Search Marketing

Revolution's first conference dedicated to search marketing will take place at The Dorchester...search marketing expertise, alongside leading search players including Google and MSN. The key theme ...

Search marketing: The big squeeze

As major brands embrace search marketing, will their smaller rivals be priced out of the nascent...? Search marketing works on an auction basis, with marketers bidding for keywords related to their brand ...

Search Marketing's deal with Blowfish

All Response Media's joint venture, the Search Marketing Agency, has signed a deal with online..., gaming firm Jackpot Joy and talking book company Audible. The Search Marketing Agency service involves ...

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