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Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

11 Jan 2012

- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current...

Rethinking the recommendation economy

18 Nov 2011 | by David Benady

's success will be how it drives search marketing and how people use search terms. In the first week of ...

Digital Leagues 2011

26 Oct 2011 | by Kim Benjamin

, 5% eCRM, 3% viral, 3% email, 5% ads, 5% search marketing. Clients include Barclays, G4S, London ...

The importance of bringing search and social together

05 Aug 2011 | by Nicola Clark

treat social media and search marketing separately 13% - We don't do any social media marketing 35 ...

Revolution's Battle of the brands: O2 vs Orange

15 Feb 2011 | by Kim Benjamin

marketing strategies. This is not an easy thing to achieve with search marketing, particularly paid-for ...

Close-Up: The man anointed UK's ultimate ad rule-maker

12 Nov 2010

the CAP code to embrace online ads, including social networks, search marketing and company websites ...

Online retail marketplace prepares £2m marketing push

11 Nov 2010 | by Ed Owen

, with Just Media handling media buying. Far View will take the search marketing, and Consolidated the PR ...

Digital Leagues 2010

20 Oct 2010 | by Kim Benjamin

% mobile, 5% eCRM, 3% viral, 3% email, 5% ads, 5% search marketing. Clients include AutoTrader, G4S, Pernod ...

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

and, most importantly, measurable search marketing for something that is much more intangible to ...

FMCG brands increase online ad expenditure

05 Oct 2010 | by Sarah Shearman

. In the first half of 2010, search marketing accounted for 1.2bn, or 60%, of the total spent on ...

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