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Bad search strategies are costing business

realised that a balanced paid and natural search strategy can drive down the cost of a search marketing ...

Search gets its own charter

Two professional associations have joined forces to take the first step in establishing a search...search-marketing standards guidelines, and the move demonstrates the increasing importance of search marketing ...

The Search Works shakes up top roles

Search marketing agency, The Search Works, has promoted managing director Jim Brigden to chief...reorganisation plan to capitalise on the growth in search marketing. It s important we adapt to the dynamics ...

News Focus: Online - Firms 'should have search in web plans'

Just 14 per cent of companies consider search marketing when building their website, according to a

IDMF Show Preview: Broader mix on offer at IDMF 2007

), email, mobile and search marketing - it aims to meet the demands of traditional and technological DM ...

Search Marketing: Seek and retain through search

that search marketing has established itself as such a vital conduit between demand and supply, the ...

Technology for Marketing show moves to Earls Court

launch of a number of features including The Technology for Advertising brand extension, The Search ...

IDMF/Internet World Preview: The B2B show

, hosted by Yahoo! Search Marketing, on the show floor throughout the event. "It's about how search ...

Search: Search results

," says Jonathan Beeston, operations director of search marketing for MindShare Interaction. "No one ...

News Focus: Online - FTSE 100 companies lose out in search engine listings

marketing-savvy players were much more prominent." Search marketing is a fast-growing advertising medium - the ...

 

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