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Brands struggling to follow consumer journey online, finds IAB

campaigns, at 65% and 62% respectively. This is followed by TV, with 43% of campaigns integrated with search ...

Barbour shells out on search ads to fight fakes

links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

right Tug, milk more creative search marketing campaign Zone, life's a pitch Best use ...

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current...

Rethinking the recommendation economy

's success will be how it drives search marketing and how people use search terms. In the first week of ...

Digital Leagues 2011

, 5% eCRM, 3% viral, 3% email, 5% ads, 5% search marketing. Clients include Barclays, G4S, London ...

The importance of bringing search and social together

treat social media and search marketing separately 13% - We don't do any social media marketing 35 ...

Revolution's Battle of the brands: O2 vs Orange

marketing strategies. This is not an easy thing to achieve with search marketing, particularly paid-for ...

Online retail marketplace prepares £2m marketing push

, with Just Media handling media buying. Far View will take the search marketing, and Consolidated the PR ...

Digital Leagues 2010

% mobile, 5% eCRM, 3% viral, 3% email, 5% ads, 5% search marketing. Clients include AutoTrader, G4S, Pernod ...

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