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Think BR: Accessing the Olympic pound

search terms and multichannel retailing as well as physical store interactions. The influence of out of ...

Consumers and their mobile devices

consumers already rely on their mobile devices to search out and buy from their favourite brands. The ...

Think BR: The search for white space

; without growth there is only stagnation, so the search for white space matters for everyone and is a ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

away in search of 'learnings'. With a bit of luck and skillful internal positioning, this structure ...

Marketing spend to increase in 2012, indicates survey

intermediary or other marketing agency search and selection consultant to help choose an agency. A majority ...

Brand barometer: Nivea viral campaign reviewed

submit ideas. The best will be made poss­ible by the Microsoft search engine. Range Rover: Evoque ...

Youth and social media

without a hint of sarcasm and when the biggest search engine was AOL. The pace of change within their ...

Yahoo revenues improve but Europe struggles

) while global search revenues rose 8% on the same basis to $384m ( 241m). The digital media company is ...

AA reports UK ad spend lifted 2.7% in 2011

Online advertising, including search, display and video, now commands the lions share (29.7%) of ...

Online ad spend to surpass £100 per user in 2012

, covering internet-related spend around the world. GroupM predicts paid search will, as usual, dominate ...

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