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Newswires strive to bolster releases

tail which allows the release to be found and highly ranked on search engines, expanding [their] life ...

VMS launches real time media monitoring service

search streaming broadcast video in real time from all designated market areas.

Pitching holiday gift guides, blog monitoring, and more

search tools such as Google or Technorati are good, but, says Janet Eden-Harris, CEO of Umbria, a market ...

H&S searching for US AOR under new CEO

NEW YORK: Executive search firm Heidrick & Struggles (H&S) is looking for a US AOR to help it...search. The company will put out an RFP for a one-year contract on February 15 and hopes to have an ...

Diversity from the top down

off-the-wall stories: Spencer Stuart, an executive search firm; Chicago mayor Richard Daley; the Dow Jones News ...

Newswires search for the right words

Gone are the days of writing press releases only for journalists. Search engines can make them ...

A measured response

company's re- search department and PR team. Yet, as PR is becoming a bigger and more important part of ...

Helping consumers get the message

fly. "We did a search for a major consumer electronics firm and noted a lot of links with the word ...

Bolstering radio outreach, internal crisis comms, more

of having to search for it," she notes. "Think of your Web site as your storefront and your RSS feed ...

Newswires 2.0

search engine optimization (SEO). Many of the companies now build in SEO strategies into each press ...

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