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Gillette drives trend to engage TV viewers with shows, not ads

13 Apr 2007 | by Irene Chang

compete in time trials. Why does it matter? Viewers will not see any shaving or grooming shots ...

Coke goes bowling to introduce latest drink

24 Feb 2006 | by Michael Bush

satellite trucks at the site. Williamson said Coke was able to schedule live or live-to-tape shots for ...

Rethinking the Super Bowl spot

03 Feb 2005

first quarter photos should be candid action shots of families having fun. Message here is that McDonald ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

to behind-the-scenes shots of Britney at the shoot. 'We focused particularly on Britney, and ...

PR TECHNIQUE: PSAs - Making airwaves with effective PSAs. A PSA may be poignant, but it has to compete for commercial space. Sara Calabro looks at what makes for an effective PSA, and how to get it on air

04 Mar 2002 | by SARA CALABRO

importance of flu shots in the middle of July will not be effective 3 Do ensure that a celebrity appearance ...

EDITORIAL: PR misrepresented by media business

29 Oct 2001 | by JONAH BLOOM

stories taking cheap shots at the PR industry. The cheap shots usually take the form of a ...

Campaigns: Product PR

25 Sep 2000 | by CRAIG MCGUIRE

shots, computer-designed illustrations and microscopic fiber digital files, a technical sheet ...

CAMPAIGNS: Product launch - Sperm drug targets doctors

11 Oct 1999 | by ALVIN M. HATTAL

to targeted healthcare audiences. Color product shots in recent media such as The New York Times ...

CAMPAIGNS

20 Sep 1999 | by BENEDICT CARVER

total of 45 TV placements, including some live shots and talk show features. Publicis also ...

PR TECHNIQUE: PNRs - How to get the most from your PNRs. A picture is worth a thousand words. So for your next product promotion or event, why not use a photograph instead of a written press release? Debra S Hauss explains how to capture the perfect PNR.

23 Aug 1999 | by DEBRA S. HAUSS

expense. With the digital camera shots, we get immediate placement, says Emily Cohen, manager of West ...

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