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Digital Print: Digital drive

mailings more inspiring, with a combination of lifestyle images and relevant product shots. FIVE TIPS FOR ...

Anatomy of a B2B Campaign: B2B in focus

shots of IT managers pulling their hair out or with steam coming out of their ears. Instead, this ...

Mail under the microscope: Does it pass?

being watched and also allows hero shots of the car. The copy takes readers through the dynamic drive ...

Editorial: Don't let 'junk' kill DM

shots. But that's because the public is receptive to just about any attack on "junk mail" - not to ...

Diary of a Doormat: Graham Pugh

. This mailing suffers from the curse of lifestyle . Four bland stock shots give it an air of generic ...

Diary of a doormat: Neil Hecquet

themselves: show a selection of their most beautiful shots and include some kind of incentive. But how many ...

Creative Masterclass on: Standout B2B

magazine contains several equally appalling examples. All combine stock photo library shots with ...

Suppression weapons: What should be in your data cleansing armoury? Adam Woods uncovers different approaches

shots at least once a week, while 60 per cent of those who receive unsolicited mail feel the use of ...

Postal Services: Now size matters

? - Could you add weight to your mailings by including more marketing information, bigger product shots etc ...

DataTalk

likely to be high. Furthermore, the consumers will not have received too many DM shots from competitors ...

 

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