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CAMPAIGNS: Kylie undies are launched at Selfridges - Consumer Launch

photo shoot of Kylie modelling the underwear. Halpern had just 12 shots for placement, which had to be ...

PROFILE: Nicole Lander, Woolworths - Year-round challenge for Lander at Woolies - Woolworths is a tough PR task for its ambitious corporate affairs boss

.' Lander loves calling the shots and admits her desire for leadership was partly responsible for luring her ...

FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates

makes it on to air. But surely such material, which amounts to little more than library shots, has ...

MEDIA: Nationals look to high street links to regain lost readers

forms in the last 18 months, from more tasteful page three shots, shorn of leering captions (I ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

. The three-minute report featured shots of the cabs lined up and an interview with Barber. It was ...

Corporate Reputation: Tarnished image is Golden Arches’ prize -

with. Consumers are increasingly calling the shots. And the success of single-issue ...

CAMPAIGNS: Corporate Branding; Getting ahead by name-dropping

research, targeting of news stories as well as the heavily branded shots of senior staff with the new ...

 

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