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Brand Health Check: Olympus

magazine-cover standard shots on a camera half the size of my digital SLR. It was also reduced by 200 on ...

Power 100: 100 to 50

really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ...

Private View: Ed Morris and Lucy Blakstad

super-concentrated stuff, so it goes further. Simple idea, nicely framed observational shots and avoids the ...

First TV product placement returns 5:1 media value

because they were fleeting background shots. But many were good enough to justify the next quality level ...

The history of advertising 5 - Gibbs SR: first UK TV commercial

used a real block of ice for the long shots," Palmer remembers. "But the ice started to melt under the ...

Close-Up: Bringing a touch of colour to the world

whole schedule. We had the camera moving at around 0.5mm per second, with some shots taking around 90 ...

Marketing's Power 100

to who calls the shots.

Force behind Brand Beckham exits

appeared showing him using an iPhone. The shots followed Beckham fronting an ad campaign for Motorola ...

Gossard resurrects iconic lingerie campaign

campaign that will run on 17 November. The posters, featuring sexy, oversized shots of glamorous models ...

American Apparel ad banned for 'under 16' model

90,000. The ASA ruled the shots "suggested she was stripping off for an amateur photo shoot" and that it ...

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