Coke goes bowling to introduce latest drink
24 Feb 2006 | by Michael Bush
satellite trucks at the site. Williamson said Coke was able to schedule live or live-to-tape shots for ...
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Jobs | Agency Showcase | Ad creativeDodge Melt-Off effort gets warm reception for Nitro
29 Nov 2006 | by Lisa LaMotta
invited Chicago "hot shots" to compete for a new Nitro by attempting to free the "ICE-UV" trapped inside a ...
Pennzoil uses Indy 500 excitement to buoy product drive
19 Jul 2004 | by Douglas Quenqua
footage from the event; and camera crews from two local network affiliates competed for shots of the crew ...
CAMPAIGNS: Media Relations - Ford drives sales by tracking fans
17 Dec 2001 | by JOHN FRANK
event with ESPN studio talent. Local TV outlets were also pitched for live shots, as well as ...
THE BIG PITCH: Should PR for the DaimlerChrysler 'merger' have been handled differently?
11 Dec 2000
marriage. From the outset, Daimler was calling all the shots and sought to shape the new company in its own ...
CRISIS PR: Tire crisis starts talk about lawyers and PR - Bridgestone/Firestone's PR VP Christine Karbowiak is a lawyer, and some say that didn't help the crisis. Can PR and the law ever get along?
30 Oct 2000 | by JOHN FRANK
department was calling the shots when it came to public actions and statements by the company, she answered ...
